[Long] The 2026 EV Outlook

Chemicals & Oil

Global Growth Amidst a Strategic Recalibration

Updated: 2026.02.12

6 min read · Advanced

[Long] The 2026 EV Outlook

[긴 지문] 2026년 EV 시장 전망

Articles

Electric Vehicles Have a Bumpy Road Ahead in 2026

Videos

Why EVs Depreciate Faster Than Gas Cars Crossing The Chasm - Disruptive Innovation - Technology Adoption Life Cycle

Discussion Questions

In your own words, please briefly summarize the article.

여러분의 언어로 교재를 간단히 요약해 주세요.

What part of the reading resonated with you most?

이번 교재에서 가장 공감하는 내용은 무엇인가요?

Have you ever considered buying an EV, and what held you back or convinced you?

전기차(EV)를 구매해 볼까 고민해 본 적이 있나요? 그때 망설이게 했던 점이나 결정에 영향을 준 요소는 무엇이었나요?

Where do you think EVs still fail to meet mainstream expectations?

전기차가 아직 대중의 기대를 충분히 충족하지 못하고 있다고 느끼는 부분은 무엇이라고 보시나요?

What does a “complete solution” mean to you when adopting new technology?

새로운 기술을 도입할 때, 당신에게 ‘완전한 해결책’이란 어떤 의미인가요?

How do you view the U.S. falling behind China and Europe in EV adoption?

미국이 전기차 보급에서 중국과 유럽에 뒤처지고 있는 상황을 어떻게 보시나요?

What explains BYD’s global success without the U.S. market, in your view?

미국 시장 없이도 BYD가 글로벌 성공을 거둔 이유는 무엇이라고 생각하시나요?

How should automakers balance innovation with financial stability now?

현재 자동차 제조사들은 혁신과 재무적 안정성 사이에서 어떻게 균형을 잡아야 한다고 보시나요?

Which will shape the future of batteries more: vehicles or energy systems? Why?

배터리의 미래를 더 크게 좌우할 것은 차량일까요, 아니면 에너지 시스템일까요? 그 이유는 무엇인가요?

Q10

If you have a question or questions that you'd like to discuss during your class, please write them down.

궁금한 점이 있거나 수업 중에 얘기해 보고 싶은 질문이 있으면 적어주세요.

Expressions

navigate

to find your way through something difficult or complex

Ví dụ

She learned how to navigate a challenging work environment.

Ví dụ

Companies must navigate rapid changes in the market.

grappling

struggling to understand or deal with a difficult issue

Ví dụ

He is grappling with a tough decision.

Ví dụ

Society is grappling with the impact of new technology.

pragmatic

focused on practical results rather than ideals

Ví dụ

She took a pragmatic approach to problem-solving.

Ví dụ

Pragmatic decisions are often necessary in business.

recalibration

the act of adjusting or resetting something to a new standard or direction

Ví dụ

The strategy needs recalibration after the market shift.

Ví dụ

The company announced a recalibration of its priorities.

contender

a person or group likely to succeed or win

Ví dụ

She is a strong contender for the award.

Ví dụ

The team has become a serious contender this season.

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