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[Long] Influencer Culture
The end of traditional advertising?
Updated: 2025.01.07
7 min read · Advanced
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[Long] Influencer Culture
The end of traditional advertising?
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Discussion Questions
Q1
In your own words, please briefly summarize the article.
Q2
What part of the reading resonated with you most?
Q3
What/Who influences you the most when it comes to shopping? Are you more likely to purchase products recommended by influencers?
Q4
What is something you purchased recently because of an advertisement? Where did you see the ad?
Q5
In a world where anyone can become an influencer, what qualities do you think make someone successful in this role?
Q6
If you were guaranteed success, would you want to become a famous influencer one day? Why or why not?
Q7
Do you believe influencers have a genuine impact on people's opinions and choices, or is it more about entertainment for you?
Q8
If you have a question or questions that you'd like to discuss during your class, please write them down.
Expressions
shell out
to pay or spend money, often reluctantly or unexpectedly
Ví dụ
1

I had to shell out a lot of money to repair my car after the accident.

Ví dụ
2

They shelled out for front-row tickets to the concert.

knack
a special skill or ability to do something easily or well
Ví dụ
1

She has a knack for remembering people's names.

Ví dụ
2

He quickly developed a knack for solving complex problems.

endorse
to publicly or officially express support or approval of something
Ví dụ
1

The celebrity endorsed the new product in a television commercial.

Ví dụ
2

Several politicians endorsed the bill, hoping it would pass through Congress.

discern
to perceive or recognize something, often with difficulty
Ví dụ
1

It was hard to discern the truth in such a complex situation.

Ví dụ
2

She could barely discern the figures in the fog.

take a toll
to have a negative impact or cause harm over time
Ví dụ
1

Working long hours eventually took a toll on his health.

Ví dụ
2

The constant stress took a toll on her mental well-being.

with a grain of salt
to view something skeptically or with doubt
Ví dụ
1

You should take his advice with a grain of salt, as he tends to exaggerate.

Ví dụ
2

When reading online reviews, it’s best to take them with a grain of salt.

obsolete
no longer in use, often because something better has replaced it
Ví dụ
1

Many older technologies have become obsolete due to rapid advancements in the field.

Ví dụ
2

The floppy disk is now considered an obsolete form of data storage.

cater to
to provide what is needed or desired by a particular group or person
Ví dụ
1

This restaurant caters to customers who prefer organic and gluten-free options.

Ví dụ
2

The hotel is designed to cater to the needs of business travelers.

intricacy
the quality of being detailed, complex, or having many interconnected parts
Ví dụ
1

The intricacy of the machine's design required careful assembly and maintenance.

Ví dụ
2

She admired the intricacy of the lace pattern on the dress.

*This material is designed for the exclusive use of Ringle students on the Ringle platform.
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*This material is designed for the exclusive use of Ringle students on the Ringle platform.