HR

Netflix

2015.10

How NETFLIX reinvented HR​
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Netflix started as an online video and DVD rental business in 1997, and since then, they went through two major transformations. Now, Netflix is one of the most influential producers and distributers of internet streaming media.

Netflix transformed into an internet streaming service provider from an online DVD rental business. Then it transformed into an internet streaming media producer and had huge success since 2011 starting with the House of Cards.

Netflix’s transformations were products of a constant effort to solve problems in their business model. For instance, as a media distributor, they were at the mercy of a few powerful content producers and often had to face low profit margins. To solve this problem, Netflix became a media producer themselves and were able to increase their market power in the internet streaming media market.

Netflix was able to succeed because of its human recourse management that only hires ‘A’ grade personnel and its corporate culture that emphasizes problem solving. Even Sheryl Sandberg, the COO of Facebook, said Netflix’s presentation on human resource management and corporate culture is “one of the most important documents to come out of Silicon Valley.”

What is the main philosophy of Netflix’s human resource management? What is so special about Netflix’s HR management? How is it different from HR management of your company?

Use your Ringle sessions to exchange opinions with Ringle tutors.

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