How often do you drink soda? Have you had the opportunity to compare Coca-Cola’s classic beverage with that of PepsiCo? In America, one of the more common discussions you might find yourself having is that of a classic commercial question: “coke or pepsi?”
Coca-Cola (commonly known as coke) was created in 1886 and is most commonly advertised with a distinct white logo on a red background. PepsiCo’s Pepsi (or pepsi, in a more informal setting) was released in 1893, shortly thereafter, and now carries a red, white, and blue logo. The tastes of the drinks are hard to verbalize , but one obvious difference is that pepsi is a bit sweeter. (You might notice this on first taste.) Beyond this, some have described coke as having a flavor profile closer to vanilla, while pepsi is more citrusy (think of citrus fruits, like oranges or lemons).
As Coke came before Pepsi, it’s natural that they had a lead in the market. However, in 1975, PepsiCo launched a marketing campaign called the "Pepsi Challenge," which has continued to this day. Consumers were filmed and given a blind taste test of both pepsi and coke, with the vast majority preferring pepsi. As an early response to this, Coca-Cola designed a new flavor, aptly named “new coke,” which was set to replace the original. “New coke” was a failure, and consumers demanded a return to the original recipe. Following the return, sales of coke soared .
Of course, regardless of which drink you choose to prefer, it’s important to remember they ought to be consumed in moderation . Neither drink is healthy, and coke and pepsi have 39 and 41 grams of sugar per serving, respectively. In short, it might be healthiest to prefer neither.
Regardless, it’s useful to give them both a try at some point in your life … that way, if you should find yourself in a conversation about coke or pepsi with friends, you’ll be able to answer affirmatively: “While I prefer water, ____ tickles my fancy.”