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You already have an abundant number of cups.

He is the guy everyone sought after in high school. 

This product was the most sought-after perfume at the time.

In your own words, please briefly summarize the article.

Why did you choose this topic for today’s discussion? 

Why do you think younger generations hope to work for tech companies like NKLCBDT and FAANG? 

Among the five advantages listed of working for popular tech companies, which do you find the most relatable? Why?  

Choose one of the companies in the acronyms NKLCBDT or FAANG, and discuss its competitive edge. What is your outlook for the company?

What is your outlook for the IT industry? Do you think any specific companies are set to grow at faster or slower rates? 

Between long-stand conglomerates like Samsung, Hyundai or SK, and the newly emerging IT companies in NKLCBDT, which do you prefer? 

If you have a question or questions that you'd like to discuss during your class, please write them down.

NKLCBDT and FAANG

Companies That the Youth Want to Work for

네카라쿠배당토와 FAANG

젊은이들이 열광하고 있는 테크 기업들에 대해 이야기를 나눠보세요.

<span style="font-family:Georgia;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Nowadays, instead of Samsung, Hyundai, or SK, many job seekers in Korea respond with “NKLCBDT” when asked about companies they wish to work for. NKLCBDT, which might sound like a passcode, actually represents several big IT companies based in Korea: Naver, Kakao, LINE Plus, Coupang, Baemin, Danggeun Market, and Toss, respectively. Similar to NKLCBDT, there is FAANG in the US, which stands for the five best-performing tech companies, Facebook, Amazon, Apple, Netflix, and Google. Both NKLCBDT and FAANG are at an advantage when it comes to selecting talent from the <span style="font-family:Georgia;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">abundant [1] <span style="font-family:Georgia;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">number of applications they receive. In fact, Google receives applications from around 3 million people, of whom .2% will ultimately be hired. <span style="font-family:Georgia;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">There are numerous reasons why younger generations from all over the world hold such a strong desire to work at tech companies: the industry’s growth potential and high wages, the exciting sense of mission, talented colleagues, generous employee benefits, and so much more. <ul style="margin-top:0;margin-bottom:0;padding-inline-start:48px;"><li dir="ltr" style="list-style-type:disc;font-family:Georgia;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><span style="font-family:Georgia;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">The industry’s growth potential:<span style="font-family:Georgia;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> What NKLCBDT and FAANG have in common is that they both operate on data-driven platforms. This industry is never missed in listings of industries expected to “grow further” or “create enterprise value” in the future.  </li><li dir="ltr" style="list-style-type:disc;font-family:Georgia;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><span style="font-family:Georgia;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">High reward:<span style="font-family:Georgia;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> FAANG companies make sure to offer distinctive benefits to high-performing employees. For example, a programmer in one of these companies might receive more than $3 million per year. Likewise, tech companies in Korea started raising salaries for their programmers, thus making themselves an appealing option for job seekers even in a strictly financial sense, over the conventionally sought-after conglomerates (such as Samsung and Hyundai).</li><li dir="ltr" style="list-style-type:disc;font-family:Georgia;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><span style="font-family:Georgia;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">The company’s appealing mission statement:<span style="font-family:Georgia;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> Tech companies’ missions of connecting the world, providing convenience for customers in finding well-priced products, or improving users’ quality of life through systematic organization of information from all over the world makes them even more attractive to the generation of youth who wants to creatively better the world.</li><li dir="ltr" style="list-style-type:disc;font-family:Georgia;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><span style="font-family:Georgia;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Talented colleagues: <span style="font-family:Georgia;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">We all want to work with smart people. These tech environments give great opportunities to do so, creating an environment where individuals can blossom. </li><li dir="ltr" style="list-style-type:disc;font-family:Georgia;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><span style="font-family:Georgia;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Generous employee benefits:<span style="font-family:Georgia;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> These tech companies also provide various facilities, ranging from quality restaurants, swimming pools, and arcades, all the way to massage spas and bowling alleys. These perks are definitely an additional draw for the younger generation of employees. </li></ul> <span style="font-family:Georgia;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Though everything has its ups and downs, and employees working for the same company may have different evaluations and satisfaction levels of their workplace, the points listed above are several reasons that these companies continue to be highly<span style="font-family:Georgia;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> sought after [2]<span style="font-family:Georgia;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> by many.

요즘 한국 구직자들 사이에서 가장 많이 언급되는 단어는 삼성, 현대, SK와 같은 전통적인 대기업들의 이름이 아닌 ‘네카라쿠배당토’라고 합니다. 무슨 암호처럼 들리는 이 단어는 한국의 Top IT기업인 네이버, 카카오, 라인플러스, 쿠팡, 배달의 민족, 당근마켓, 토스의 앞글자입니다. 한국에 네카라쿠배당토가 있다면, 미국에는 ‘FAANG’이 있습니다. 미국 테크 기업인 Facebook, Amazon, Apple, Netflix, Google(Alphabet)를 의미합니다. 네카라쿠배당토와 FAANG은 풍부한 지원자로 인해 인재를 골라서 채용하기 매우 유리한 고지에 있습니다. 일례로 구글의 지원자는 매년 3백만 명에 달하며 입사율은 0.2%라 합니다.   세계 각국의 젊은이들이 테크 기업에 열광하는 이유는 이 산업의 높은 성장성과 임금 수준, 직원의 가슴을 뛰게 하는 미션, 뛰어난 팀원, 다양한 복지 혜택 등을 들 수 있습니다. <ul style="margin-top:0;margin-bottom:0;padding-inline-start:48px;"><li dir="ltr" style="list-style-type:disc;color:#0d0d0d;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1">산업 성장성: 네카라쿠배당토와 FAANG은 데이터 기반의 플랫폼 기업이라는 공통점이 있습니다. ‘미래에 성장할 산업, 앞으로의 기업가치가 창출될 산업’ 리스트에 이 분야는 빠지지 않습니다. </li><li dir="ltr" style="list-style-type:disc;color:#0d0d0d;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1">높은 보상: 직원 중 300만 불 이상을 받는 프로그래머가 있을 정도로 이들은 능력에 따라 확실하게 차별적인 보상을 합니다. 최근 한국의 IT 기업들도 개발자에 대한 연봉 인상을 실시하면서, 이들 기업이 대기업(삼성, 현대 등) 보다 경제적으로 매력적인 옵션이 되었습니다.</li><li dir="ltr" style="list-style-type:disc;color:#0d0d0d;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1">매력적인 기업 미션: 세상을 연결하거나, 최적의 제품을 최저가에 가장 편리하게 제공하거나, 세계의 정보를 체계적으로 제공해 사용자들의 삶을 개선하겠다는 미션은 세상에 영향을 주는 창의적이고 의미 있는 일을 하고 싶어 하는 세대에게 매력적인 옵션입니다. </li><li dir="ltr" style="list-style-type:disc;color:#0d0d0d;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1">뛰어난 팀: 우리는 모두 똑똑한 사람들과 일하고 싶은 욕구가 있습니다. 이들 회사에서는 뛰어난 팀에 속해 일할 수 있는 가능성이 타 기업 대비 높습니다. 개인의 성장을 돕는 환경입니다. </li><li dir="ltr" style="list-style-type:disc;color:#0d0d0d;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1">다양한 복지 혜택: 회사 내에 있는 다양하고 맛있는 식당, 수영장, 게임룸, 마사지룸, 볼링 레인처럼 다양한 설비적 특전을 제공하는 것도 매력적입니다. </li></ul> 모든 일에는 명암이 있고, 한 회사에 다녀도 만족도에는 크게 차이가 날 수 있습니다. 하지만, 객관적으로 정보를 리스트 업 해 보니, 빅 IT 테크 회사들이 많은 이들에게 인기가 있는 데는 이유가 있네요.