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#Society
De Beers
Are diamond companies forever?
Updated: 2025.06.03
4 min read · Advanced
material_image
De Beers
드 비어스
Discussion Questions
Q1
In your own words, please briefly summarize the article.
여러분의 언어로 교재를 간단히 요약해 주세요.
Q2
What part of the reading resonated with you most?
이번 교재에서 가장 공감하는 내용은 무엇인가요?
Q3
Have you ever seen or owned a diamond or diamond jewelry? If not, would you like to? Why or why not?
다이아몬드나 다이아몬드 보석을 보거나 소유한 적이 있나요? 그렇지 않다면 직접 보거나 소유해 보고 싶으신가요? 왜 또는 왜 그렇지 않나요?
Q4
Have you ever purchased diamonds for yourself or someone else?
자신이나 다른 사람을 위해 다이아몬드를 구매한 적이 있나요?
Q5
What are the most important factors for you in choosing a diamond?
다이아몬드를 선택할 때 가장 중요하게 생각하는 요소는 무엇인가요?
Q6
What do you know about De Beers? If you are not familiar with this company, what diamond or jewelry companies do you know?
드 비어스에 대해 무엇을 알고 있나요? 이 회사에 대해 잘 모른다면 어떤 다이아몬드 또는 보석 회사를 알고 있나요?
Q7
Do you think advertising has a strong effect on what people buy? Can you share an example of an advertisement that changed your opinion or made you want to buy something?
광고가 사람들의 구매에 큰 영향을 미친다고 생각하시나요? 광고 때문에 생각이 바뀌었거나 물건을 사고 싶게 만든 광고의 예를 공유할 수 있나요?
Q8
In your opinion, will diamonds always be popular, or will people move on to something else?
다이아몬드는 항상 인기가 있을까요, 아니면 결국 사람들이 다른 것으로 옮겨가게 될까요?
Q9
Have you ever bought a product that was “ethically made” or “eco-friendly”? Why did you choose it?
“윤리적으로 만들어진” 또는 “친환경적인” 제품을 구매한 적이 있나요? 왜 그런 제품을 선택하셨나요?
Q10
The article says, “A Diamond is Forever” is a famous slogan. Have you heard this before? What do you think this phrase means?
“다이아몬드는 영원히”라는 유명한 슬로건이 있습니다. 이 말을 들어본 적이 있나요? 이 문구가 무엇을 의미한다고 생각하시나요?
Q11
If you have a question or questions that you'd like to discuss during your class, please write them down.
궁금한 점이 있거나 수업 중에 얘기해 보고 싶은 질문이 있으면 적어주세요.
Expressions
connotation
an idea or feeling that a word invokes in addition to its literal meaning
例文
1

The word "home" has a warm connotation of safety and family.

例文
2

Using negative connotations in a speech can strongly affect the audience’s emotions.

coffers
a supply or store of money, often used by a government or organization
例文
1

The government plans to use public coffers to support small businesses.

例文
2

Their charity events helped refill the school’s coffers after a tough year.

genericization
the process by which a brand name becomes a general term for similar products
例文
1

"Google" is a classic case of genericization, as people use it to mean searching online.

例文
2

Some companies fight genericization to protect their trademarks.

furthering
the act of helping something to progress or develop
例文
1

The foundation is dedicated to furthering education in rural communities.

例文
2

Her research played a key role in furthering our understanding of climate change.

conglomerate
a large company formed by joining together different firms or industries
例文
1

The media conglomerate owns several TV stations and newspapers.

例文
2

The tech conglomerate expanded into healthcare and education sectors.

본 교재는 당사 편집진이 제작하는 링글의 자산으로 저작권법에 의해 보호됩니다. 링글 플랫폼 외에서 자료를 활용하시는 경우 당사와 사전 협의가 필요합니다.
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*本教材は、Ringleを使用して英語を学ぶ学習者向けに設計されています。