Amazon Case Study Its growth to a complete e-commerce company 아마존 케이스 스터디 완성형에 가까운 이커머스 업체가 되고 있는 아마존 Discussion Questions Q1 In your own words, please briefly summarize the article. Q2 What has drawn you to this article for today’s class discussion? What about Amazon or e-commerce in general intrigues you? Q3 What does your online shopping pattern look like? What is your go-to platform to search products to buy or browse and why? Q4 If drone-delivery service was available, would you be interested in using the service? Wouldn’t the delivery fee be expensive? What about the risk of package loss or damage? What are factors that would make the service more appealing? Q5 Explain briefly what makes Amazon competitive. Q6 Where do you see Amazon in three or four years from now? What kind of shopping experience would the platform offer by then? Q7 If there is an e-commerce platform similar to Amazon in your country or region, how are they similar or different? Q8 [Follow-up questions to Q6] Have you noticed any differences in their business model, customer service, or user interface that are linked to differences in the culture or consumer preferences? Q9 In increasing its online and offline presence, what company would be the biggest threat to Amazon and why? Q10 If you have a question or questions that you'd like to discuss during your class, please write them down. Expressions soft spot a sentimental weakness or vulnerable point 例文 1 I have a soft spot for puppies. 例文 2 The hackers attacked a soft spot in the defense system. edge a quality or factor that gives superiority to something or someone 例文 1 The company has an edge over its competitors on the grounds of its product quality. 例文 2 The chocolate had an edge on flavor. |
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